Facebook/Instagram Ads Quickstart guide for Indie Hackers, Makers and Solopreneurs | EARLY ACCESS

The guide is still in the making (around 60%). You can already download it and benefit from it. If you get the VIP package you can book the call already.

The only guide you'll ever need about Facebook and Instagram Ads!

From the basics to advanced techniques and strategies, we'll skip the boring parts and talk about what really matters.

Currently sitting in position 1st and 3rd of the biggest social platforms, Facebook and Instagram are still extremely relevant and possibly the best chance to get clients for many businesses, from local shops to billion dollar companies.

Navigating through the complex interface of the business manager and getting relevant data to take informed decision is not easy.

The guide will provide you all the information and tools to master the business manager, create compelling ads and improve your sales, while getting to know your business better and having a bit of fun!

The QUICKSTART session gives you a first round of information and guides through the creation of a first campaign.

The IN-DEPTH sections will level up your knowledge introducing you to very advanced techniques, never disclosed by professional marketers.

Step by step tutorials:

Advanced techniques like use of AUTOMATIONS and CUSTOM METRICS for reporting:

Visual guides on creatives production and strategies:

Analysis and reverse engineering of creatives:

Extremely advanced strategies for testing and SCALING:

Table of content:

INTRO

1) Why Facebook?

2) Why Instagram?

3) Everything is visual, visual is everything

4) QUICKSTART

• 1- The business manager & the ads manager
• 2- Campaign level
• 3- Ad set level
• 4- Ad level
• 5- Testing ad sets
• 6- Testing ads
• 7- Read the data + ChatGPT
• 8- First Optimization

5) IN DEPTH (Advanced strategies)

• The truth about placements
• ROI and Analytics
• Testing creatives the proper way
• Automations
• Prospecting & Retargeting
• Dynamic Product Ads (DPAs) & Dynamic Ads for Broad Audiences (DABA) campaigns
• Landing pages
• Scaling (custom, day, intra-day)
• Attribution done right
• Influencers in the mix

The Author

I'm Francesco Ambrosiano, Chief Product Officer @ Nanos AI. I offer my experience gathered with more than 40K campaigns for any kind of business and budget, across multiple platforms. I placed my first Google Ads campaign back in 2006 and since then I owned 2 agencies, invested in and exited 2 startups and built technology on top of the Google and Meta stack. I hold a patent in AI driven marketing automation (and waiting for a second one to be approved).