Google Ads quickstart guide for Indie Hackers, Makers and Solopreneurs

No bullshit, quickstart guide to get customers through Google Ads for your product/service.The guide aim at helping indie hackers, makers and solopreneurs (but all the knowledge can be used for any kind of business). It contains incredibly useful tips and strategies nobody else cares to share.

What you'll find in the guide?

A lot.

The QUICKSTART section will show you how to create a campaign from scratch, from the INITIAL SETUP to the first OPTIMIZATION.The IN DEPTH sections will explain in details how to track everything you need, how to write compelling ads, structure your landing pages and understand what your competitors are doing.

The guide is full of hands-on hints:

Templates to interpret data:

Basic and advanced strategies:

The guide shares insights and data from real campaigns:

Current version 0.34 (Last update 20/11/2024)

TABLE OF CONTENTS (85 pages)

• INTRO (MARKETING 101)
• THE TRINITY AND THE AUCTION
• QUICKSTART
  • STEP 1 - Campaign Creation
  • STEP 2 - Keywords
  • STEP 3 - Creative (ads)
  • STEP 4 - Budget
  • STEP 5 - START!
  • STEP 6 - Optimization
  • STEP 7 - To the moon…
  • STEP 8 - End game
• IN DEPTH 1 - TRACKING
• IN DEPTH 2 - COPYWRITING 101
• IN DEPTH 3 - BUDGETS & SCALING
• IN DEPTH 4 - LANDING PAGES
• IN DEPTH 5 - ROI
• IN DEPTH 6 - CONVERSIONS SETUP (WITH GOOGLE TAG MANAGER)
• X.COM CHATS (Case Studies)
  

Who am I?

I'm Francesco, Chief Product Officer @ Nanos AI. I offer my experience gathered with more than 40K campaigns for any kind of business and budget, across multiple platforms. I placed my first Google Ads campaign back in 2006 and since then I owned 2 agencies, exited 2 startups and built technology on top of the Google and Meta stack. I hold a patent in AI driven marketing automation (and waiting for a second one to be approved).